A blog is a powerful tool for getting your voice out there, but it can be challenging to find the motivation to keep posting. Sometimes you just feel like you need a change. If you’re feeling stuck and want to flip your blog for profit, here’s a step-by-step guide to help you out!
Step One: Figure Out Your Goals
Before you do anything, sit down and figure out your goals for flipping your blog. Are you looking for a fresh start? More freedom with your content? An increased earning potential? Are you just bored of your blog and itching for a change?
For example, I wanted to flip one of my travel blogs (which I finally decided to keep, and… flipped another site instead) to focus on building my email list and monetizing my other blog. That blog was performing better at that time — yes, the one that I flipped later for $4,500!
So, depending on your whats and whys, you may want to set different goals for your blog flip.
Step Two: Decide If You’re Going to Flip Your Blog or Start From Scratch
One of the biggest questions you should ask yourself is whether you want to flip your blog, which means selling it to another blogger, or just keep it there and start a new blogging project from scratch.
Flipping your blog allows you the opportunity to make some money on an existing site that is producing traffic and revenue with little effort on your part. Still, it also means you’re giving away a source of income for someone else when you sell your website.
Starting a new blog has its benefits, too, though. Most people would love to start fresh because they think their old blog is irrelevant anymore or has become stale. Creating something new will allow them to hit the refresh button and re-establish a new audience and brand.
The decision of whether or not to flip your blog is a big one, but it’s not an impossible one to make. You just need to weigh the pros and cons of both options and go with what feels best for you and your blog.
Step Three: Evaluate Your Site
Next up, go through and evaluate what it is about your existing site that doesn’t work for you anymore. Is it a business decision (i.e., moving towards something else)? Or is it more of an emotional thing (you just want a fresh start after three years)?
I was ready to move away from my Europe travel blog because, at that time, I was running another European travel blog written in Vietnamese (my mother tongue), which already made a decent income on top of my monthly salary. It was difficult for me to keep up with two blogs since they both required a lot of time and effort, and I also wanted to start experimenting with other niches.
If it’s a business decision you’re making, ask yourself the following questions:
- Is this something that can be easily outsourced? (For example, can someone else design my site for me?)
- Can I delegate any tasks related to this project to another person or team?
- What are some things I can do to make this process easier on myself?
If it’s an emotional thing, try answering these questions:
- How much longer do I realistically think I can sustain this blog/project before burning out completely?
- What aspects of this blog bring me joy—and which ones don’t?
- Is there anything about this project that I don’t enjoy doing, but still want to continue with?
Either way, now it would be the time to figure out why exactly this isn’t working for you any longer—and then take those reasons into account as we move forward.
Step Four: Get Your Blog Ready
This means making it look presentable and easy to navigate for the buyer. They should be able to understand what your blog is about by looking at the homepage, and they should be able to find the posts they’re interested in without too much trouble.
If you have a lot of personal information on your site, take it down completely. You’ll want this one to be 100% professional with no private photos or posts about yourself.
Once you’ve taken out all of the extra things that don’t need to be there, consider making some changes in terms of appearance as well. This could be anything from the font you use to the colors on your page. You want it to look as visually appealing as possible so that buyers will be more likely to bite.
Lastly, check over your site’s speed. Slower load times can put off buyers who are used to fast-loading websites, so do everything possible to increase site speed.
Once you’ve done all of this, it’s time to put your site up for sale! There are a few different places you can do this, but my personal favorite is Flippa.com. They have a massive marketplace of blogs and websites for sale, and it’s effortless to use.
Step Five: Get Your First Buyer Ready
Now that everything is back up on the web, it’s time to get ready for potential buyers looking at purchasing as an investment option. To prepare yourself for this momentous occasion, here are some things you can do to make the process run as smoothly as possible.
First and foremost, have your finances in order. This means having all of your paperwork ready to go so that buyers can review it quickly and easily. You’ll also want to be clear about your asking price and be able to answer any questions potential buyers might have about the property.
Additionally, have a clean and organized website that showcases your work. This will help potential buyers see the value in what you’re selling and give them a taste of what they can expect if they buy your blog. Putting together an impressive media kit is also great — make sure to highlight any notable achievements or traffic stats you’ve achieved so far.
If possible, make sure your blog is up-to-date with fresh content so that buyers know you’re still investing in the project. You might want to consider hiring a writer or doing the work yourself if you’re short on time.
Finally, be prepared to negotiate. No matter how good your blog is, there’s always room for negotiation regarding price. Have a number in mind that you’re willing to accept, but be open to hearing what the buyer has to say as well. By being flexible and reasonable, both parties can come away happy with the deal.
Now that you know what to do, it’s time to get started. Selling your blog is not as easy as it sounds and can be a stressful process. It takes dedication and effort, but it will be worth it in the end if done correctly.
Good luck and happy blogging!