THE FOUNDER
Hei– I’m Misa Gjone
I’ve been working with WordPress since 2012 and blogging for my own travel blog since 2016.
In 2020, while I was desperately searching for a new blogging niche during the pandemic, I discovered the world of blog flipping.
It quickly became my new passion, and I started flipping blogs full-time in early 2021.
I’ve now flipped over 200 blogs, and I’m excited to share my knowledge with you so that you can start flipping blogs too!
I typically flip blogs that are in the lifestyle, health & wellness, personal finance, gardening, and travel niches.
These are all popular niches that tend to be relatively easy to improve and sell.
And because they’re popular, there’s always a demand for new blogs in these niches.
What I Actually Do
(and how it’s different)
Most people in this space focus on traffic, revenue, and long-term growth. My approach is different.
I focus on building and structuring websites as assets first — not waiting months for traffic before they become valuable.
That means:
- clean structure from the start
- clear positioning
- content that makes sense to both users and buyers
Instead of chasing perfection, I focus on creating sites that are simple, structured, and ready to be improved or scaled by the next owner.
That’s what makes them sell.

YEARS IN BIZ
BLOGS FLIPPED
DOMAINS OWNED
Think we’d be a good fit?
Let’s Work Together
If you’re looking for a faster way to get started, you can browse the starter sites I’ve built and structured here.
